Staff Highlight: Meet Our Philanthropy and Marketing Team
At The Children’s Room, connection happens in many ways through programs, partnerships, and the stories we share. Behind those efforts are teams who help ensure our mission continues to reach families across Massachusetts.
This month, we’re highlighting the Philanthropy and Marketing Team, whose work helps make TCR’s programs possible by engaging our community, amplifying stories, and connecting generosity to impact.
Kim Cayer, Philanthropy Director, has been part of The Children’s Room since 2004, when she first joined as a volunteer supporting children in peer groups. Today, Kim leads all aspects of TCR’s fundraising efforts, providing vision and strategy that ensure families continue to find a caring place for grief and connection.
Micaela Sheinhait, Annual Giving Manager, oversees annual giving initiatives that strengthen the bridge between community generosity and sustainable program support. Her background in nonprofit leadership guides her work in engaging donors and building lasting relationships rooted in compassion.
Stephanie Franzosa, Philanthropy Associate, manages the day-to-day details that keep fundraising efforts running smoothly, from processing donations to coordinating events and ensuring every act of giving is acknowledged with care and gratitude.
Zoe Laurente, Marketing Manager, leads TCR’s communications and storytelling efforts, bringing creativity and strategy to how the organization shares its mission with the community. She focuses on developing thoughtful, innovative ways to highlight the impact of TCR’s work across digital platforms, print materials, video, and campaigns so more people can understand what support looks like for children, teens, and families who are grieving.
Together, this team helps sustain the programs, stories, and relationships that make TCR’s mission possible. Their collaboration reflects the belief that connection and compassion are at the heart of every act of support.
